Website + Funnel Designs that actually work.

Custom website design and templates centred on buyer psychology, created for boss babes who are ready to raise their rates, clarify their value and convert consistently - even when you're offline.

SHOP TEMPLATES

Website & Funnel Templates

DFY Custom Builds

CRO Audits

Affiliate Partner Program

"Strategic templates and custom builds for coaches and service providers who want to stop relying on Socials and start converting from their website."

About me

Hi, I’m Celeste

I help coaches launch beautiful websites + funnels that represent their unique skillset and value, backed by 15+ years of website, SEO, marketing, UX, and behavioural design experience.

GET TO KNOW ME

Let’s build something that communicates clearly, connects emotionally, and converts consistently.

15+

Years of Website experience

700+

Templates sold in 12 months

4.9/5

Average customer rating

200+

Customers served

Services

Choose your journey

From ready-to-use templates to fully custom builds and CRO audits, everything is designed to help you communicate your value (so you don't have to)

DIY Website & Funnel Templates

If you’re not ready for a full custom build (or just want to launch fast), these templates are the perfect shortcut. And the best part? You can download them instantly.

Browse templates

Custom Builds

If you’re ready to upgrade from DIY or tired of working with designers who “make it pretty” but don’t understand strategy, you’re in the right place.

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CRO Audit

If your current website looks fine but isn’t converting (or you’re not sure what’s working and what’s holding you back) then this is for you.

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Affiliate Partner Program

Want custom templates built just for your clients or students? I offer co-branded and white-label options that add serious value to your offer.

Join the Program

Beautiful templates for Systeme.io & GoHighLevel

Strategic, conversion-focused templates created for coaches and entrepreneurs ready to show up professionally without the tech overwhelm.

EXPLORE TEMPLATES

Join hundreds of other women like you

I am forever grateful of Celeste! Not just for the funnel she created and the information she send with it, also for her patience and extra info she provided xx

-Miranda

This is my go to template for all the things now! I love love love the thought out layout in terms of driving sales and the simplistic, minimalist, and elegant theme design is just beautiful!

-Deana

I'm used to building my own sites but this was my first with Go High Level and wanted a template to start and...the ones that come with GHL are pretty awful lol. This was easy to use and gorgeous!

-Jean

Choose what fits best

Template vs. Custom Builds

Affordable & QUICK

Website + Funnel Templates

No coding skills required - 
Both Systeme.io and GoHighLevel use a drag-and-drop builder that’s super intuitive, if you can use Canva, you can use this.

Instant one-click download - 
No complicated setup. You’ll receive a PDF with your personal share link. Click once, and your template is imported straight into your account — ready to go.

100% brandable - 
Fonts, colours, images — it’s all fully customisable so you can match the design to your unique brand in minutes.

Copy done for you -
No more staring at a blank screen wondering what to say. Every section comes with fill-in-the-blank prompts that are already structured to convert.

Built-in conversion strategy -
These aren’t just pretty templates — they’re crafted using real behavioural design, usability principles, and CRO best practices.

Perfect if...

You’re just starting or need to launch quickly

You want a clean, polished site you can launch in one hour

You want a low setup time with step-by-step guides
You’re ready to upgrade your online presence, but not quite ready for a custom build.

GO TO TEMPLATES

Built for your brand & AUDIENCE

Custom Design

Strategically designed around your customers - 
Every page, layout, and flow is mapped around how your ideal client thinks, clicks, and buys — using proven behavioural design, usability heuristics, and conversion psychology.

Tailored to your business -
No templates. No generic layouts. Just a one-of-a-kind site that reflects your brand and guides your target audience clearly toward booking, buying, or enquiring.

Backed by real life experience -
With 15 years in UX, CRO, branding, and ecommerce for billion-dollar brands — generating tens of millions in revenue — you’re in expert hands.

Simple for you to manage -
Once we launch, I hand it over with full training and guidance so you feel confident making updates.

Most projects are completed in ~6 weeks -
I’ll always keep the process clear and on track, with checkpoints built in so you feel supported throughout.

Perfect if...

You’re scaling, repositioning, or ready for a premium online experience.
You want to attract more premium clients and/or increase your prices

Service providers who need a site that actually sells — not just sits there

Business owners who want their site done right with a designer who just "gets it".

GO TO CUSTOM DESIGNS

Custom designs

Custom designs that fit like a glove

Every custom design I create is built with your dream client at the forefront while truly representing your unique brand. No clutter, no distractions. Just purposeful design.

GO TO CUSTOM BUILDS

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Why choose Lumi for your next level?

Every design is rooted in conversion psychology and what makes people buy

Clean, modern, and minimalistic approach

Easy-to-use templates -- no tech skills needed to import or customise

Intentional design shaped by years of experience, not just pretty trends

Coaching startup kit

The Ultimate Coaching

Template Bundle

Get all the templates you'll need to launch a hugely successful coaching business - in one-tenth of the time & money.

This bundle is like hiring a designer, copywriter, funnel strategist, and VA in one… except you get it all instantly for less than the cost of one hour with a freelancer.

Simple to edit, easy to launch, and strategically designed to convert from day one.

Get GHL Bundle

Get Systeme.io Bundle

Custom builds

Your next-level needs a site that reflects it.

Whether you're using a template or investing in custom, your site should do more than sit pretty - it should actually do the heavy lifting for your business.