GOHIGHLEVEL & SYSTEME.IO WEB DESIGNER
Custom websites for powerhouse women who've outgrown their site.
Conversion and psychology backed websites and funnels for established coaches, beauty CEOs and service providers who are tired of sending traffic to a site that doesn't work as hard as they do.
Built strategically. Designed beautifully. Launched in ~6 weeks.
DIY Site Templates
Custom design & Builds
CRO Audits
Affiliate Partner Program
About me
Hi, I’m Celeste
I help coaches launch beautiful websites + funnels that represent their unique skillset and value, backed by 15+ years of website, SEO, marketing, UX, and behavioural design experience.
Let’s build something that communicates clearly, connects emotionally, and converts consistently.
7+ years
Working for multibillion dollar brands
1000+
Templates sold in 12 months
4.9/5
Average customer rating
$150m+
Extra revenue generated for brands I've worked with
Services
Choose your journey
From ready-to-use templates to fully custom builds and CRO audits, everything is designed to help you communicate your value (so you don't have to)
DIY Templates
If you’re not ready for a full custom build (or just want to launch fast), these templates are the perfect shortcut. And the best part? You can download them instantly.
Custom Builds
If you’re ready to upgrade from DIY or tired of working with designers who “make it pretty” but don’t understand strategy, you’re in the right place.
CRO Audits
If your current website looks fine but isn’t converting (or you’re not sure what’s working and what’s holding you back) then this is for you.
Affiliate Partner Program
Want custom templates built just for your clients or students? I offer co-branded and white-label options that add serious value to your offer.
What my amazing clients are saying
Template vs. Custom Builds
Affordable & QUICK
DIY Site
Templates
No coding skills required -
Both Systeme.io and GoHighLevel use a drag-and-drop builder that’s super intuitive, if you can use Canva, you can use this.
Instant one-click download -
No complicated setup. You’ll receive a PDF with your personal share link. Click once, and your template is imported straight into your account — ready to go.
100% brandable -
Fonts, colours, images — it’s all fully customisable so you can match the design to your unique brand in minutes.
Copy done for you -
No more staring at a blank screen wondering what to say. Every section comes with fill-in-the-blank prompts that are already structured to convert.
Built-in conversion strategy -
These aren’t just pretty templates — they’re crafted using real behavioural design, usability principles, and CRO best practices.
Perfect if...
You’re just starting or need to launch quickly
You want a clean, polished site you can launch in one hour
You want a low setup time with step-by-step guides
You’re ready to upgrade your online presence, but not quite ready for a custom build.
Built for your brand & AUDIENCE
Custom Design
Strategically designed around your customers -
Every page, layout, and flow is mapped around how your ideal client thinks, clicks, and buys — using proven behavioural design, usability heuristics, and conversion psychology.
Tailored to your business -
No templates. No generic layouts. Just a one-of-a-kind site that reflects your brand and guides your target audience clearly toward booking, buying, or enquiring.
Backed by real life experience -
With 15 years in UX, CRO, branding, and ecommerce for billion-dollar brands — generating tens of millions in revenue — you’re in expert hands.
Simple for you to manage -
Once we launch, I hand it over with full training and guidance so you feel confident making updates.
Most projects are completed in ~6 weeks -
I’ll always keep the process clear and on track, with checkpoints built in so you feel supported throughout.
Perfect if...
You’re scaling, repositioning, or ready for a premium online experience.
You want to attract more premium clients and/or increase your prices
Service providers who need a site that actually sells — not just sits there
Business owners who want their site done right with a designer who just "gets it".
Custom designs that fit like a glove
Every custom design I create is built with your dream client at the forefront while truly representing your unique brand. No clutter, no distractions. Just a beautiful website that genuinely embodies your brand -- backed by science and psychology.
Why choose Lumi for your next level?
Every design is rooted in conversion psychology and what makes people buy
Clean, modern, and minimalistic approach
Easy-to-use templates -- no tech skills needed to import or customise
Intentional design shaped by years of experience, not just pretty trends
Not quite ready for a custom build?
Get all the benefits of a high-converting, beautiful website or funnel template in a matter of minutes.
Your next-level needs a site that reflects it.
Whether you're using a template or investing in custom, your site should do more than sit pretty - it should actually do the heavy lifting for your business.
Websites that aren't just a pretty [user] interface -- they're backed by smarts.
EXPLORE
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